Use cases
This chapter describes nine common situations. For each one: the problem, what the platform does, what you type in the assistant, and what it costs. The company and person names are made-up examples.
Costs are calculated with the current prices. One credit is worth one euro cent. The full price list is in Credits and subscription.
1. Several offers, several Targets
Situation. Example Consulting sells three offers: cloud consulting, cybersecurity audits and data training. It has 200 prospects in its database.
The problem. A CIO can be a good customer for cloud consulting and a bad customer for training. A single list of prospects does not tell you which offer to propose to whom.
What the platform does.
- You create one Target per offer on the "Targets" screen. The "Draft with AI" button proposes an objective, a definition and exclusion criteria from your description.
- The platform scores each prospect out of 10 against each Target, with five criteria and a rationale.
- The prospect record shows the best score and the matching Target. See Targets and qualification.
What you type in the assistant ("Command" tab):
Qualify the 200 prospects I added this month against my Targets "Cloud consulting", "Cybersecurity audit" and "Data training". Give me the quote before you start.
How many of my prospects are "Fit" for the Target "Cloud consulting"?
The assistant finds the Targets by name, counts the prospects, then shows a quote. It only starts the qualification after you agree.
Credits and limits.
- An evaluation costs 2 credits per prospect and per Target. Scoring 200 prospects against 3 Targets makes 600 evaluations, or 1,200 credits.
- Your plan sets a number of evaluations per day: 100 for Essai and Essentiel, 250 for Croissance, 500 for Équipe. At 100 per day, the 600 evaluations are spread over 6 days. The rest waits in a queue that you can see in the "Queues" tab of "Prospects".
Available
2. Announce a webinar to your connections
Situation. Example Agency is running a webinar on 14 November. It wants to announce it to its 150 1st-degree connections who match the Target "Mid-market CIOs".
The problem. Writing 150 messages by hand takes a day. The same message for everyone is noticed and reads badly.
What the platform does.
- The assistant builds a "Network messaging" campaign: one message, then a follow-up a few days later.
- It writes one text per person from your instructions and the person's record.
- It runs a "Dress rehearsal": you read the exact text that would go to each person, without sending anything.
- You activate the campaign yourself, from the campaign screen. See Campaigns.
What you type in the assistant ("Campaigns" tab):
Announce our webinar on 14 November to my 1st-degree connections in the Target "Mid-market CIOs", here is the link: https://example.com/webinar. Add a follow-up 3 days later for those who have not replied.
Then, after reading the rehearsal:
Shorten the first message to three sentences and use a more formal tone.
Credits and limits.
- Each text written costs 3 credits. For 150 people, the message costs 450 credits. The follow-up costs at most 450 more credits, if nobody replies. The total is at most 900 credits.
- A follow-up does not go to a person who has replied: the sequence stops at the reply.
- By default, a campaign admits 10 new people per day. At this pace, the first 150 messages go out over 15 working days. For a dated announcement, raise "Contacts admitted per day, at most" in the campaign's "Settings" tab. The maximum is the LinkedIn account's message limit: 80 per day by default. At 80 per day, the 150 messages go out in two days.
Available
3. Approach 2nd-degree prospects
Situation. Example Consulting wants to get in touch with 100 operations directors it does not know yet (2nd degree).
The problem. A cold invitation is often ignored. Sending too many invitations at once exposes the LinkedIn account to a restriction.
What the platform does.
- The assistant builds an "Acquisition" campaign: profile visit, then a like on the person's latest post, then the invitation. The person sees your name twice before receiving the invitation.
- With the "Qualified leads only" setting, only the people who match the campaign's Target enter the sequence.
- Invitations respect the account's caps. See Limits and security.
What you type in the assistant ("Campaigns" tab):
Build an invitation campaign for the people in my Target "Operations directors" who are not connected yet: profile visit, like, then invitation with a short note. Require my approval before each send.
With approval turned on, invitations, messages and comments wait for your approval. Visits and likes go out without approval.
How many people in my Target "Operations directors" are 1st degree, and how many are 2nd degree?
Credits and limits.
- The visit and the like cost no credits.
- A written invitation note costs 3 credits. For 100 people: 300 credits. An invitation without a note costs nothing.
- If the prospects have not been evaluated against the Target yet, each evaluation costs 2 credits: 200 credits for 100 people.
- An account sends at most 25 invitations per day with Premium or Sales Navigator, 15 with a standard account, and 100 per week. An account connected to the platform for less than three weeks starts lower (5 per day in the first week). The 100 invitations therefore take at least one week.
- The invitation note is at most 300 characters with Premium or Sales Navigator, 200 otherwise.
Available, including the "one invitation only, as the last step" rule checked by the platform and the default delays (visit at 0 h, like 1 h later, comment 1 h later, invitation 2 h later).
4. Revive dormant conversations
Situation. The head of Example Agency has 400 LinkedIn conversations. Many of them stopped without a follow-up, with people who match their Targets.
The problem. Nobody rereads 400 threads to find the right ones. Opportunities stay forgotten.
What the platform does.
- The "nightly crawl" rereads your dormant threads every night and scores the other person against the Targets you choose.
- For a selected thread, it writes a draft follow-up. It never sends anything on its own.
- In the morning, the "Opportunities" filter of the Inbox shows the selected threads. See Inbox.
How to turn it on.
- Open "Workspace settings", "Inbox" section. You can also click "Arm the crawl" from the Inbox.
- Check "Arm the nightly crawl".
- Choose the "Targets to score" and the maximum number of threads per night (from 1 to 25). This cap is shared between the chosen Targets.
- Click "Save the setting", then confirm "Arm the crawl". The screen shows the maximum cost per night.
What you type in the assistant ("Inbox" tab, on a selected thread):
Suggest a reply.
Suggest a meeting for next steps.
Credits and limits.
- Each thread evaluated costs 2 credits. With 20 threads per night, scoring costs at most 40 credits per night.
- Each draft written for a selected thread costs 3 credits.
- Profile reads are spaced about 2 minutes apart to protect the account: 20 threads take about 40 minutes of the night.
Available
5. Import the people who reacted to a post
Situation. A post on health data security received 80 reactions and 20 comments. Your watch spotted it.
The problem. The people who react show an interest in the topic. Finding them one by one on LinkedIn takes a long time.
What the platform does.
- On the "Intelligence" screen, open the post.
- Click "See who reacted or commented". The platform reads up to 100 reactions and 100 comments.
- Choose a Target, then click "Import". The people enter "My database" and are evaluated against the chosen Target.
A reaction shows interest in a piece of content. It does not prove a business need: qualification is there to sort them. See Intelligence.
Credits and limits.
- Reading costs 5 credits.
- Importing costs nothing.
- Each person evaluated against the Target costs 2 credits. For 60 people: 5 + 120 = 125 credits.
- The text of the comments is not kept.
Available
6. Make your expertise known: from watch to post
Situation. Example Consulting wants to publish every week on digital sovereignty, with current topics.
The problem. Finding a relevant topic every week takes time. A post with no link to its market's news goes unnoticed.
What the platform does.
- A watch follows RSS feeds and LinkedIn posts by keyword. It produces a trend report with its sources.
- From a trend, you ask for a post draft. You review it, edit it, then schedule it. See Intelligence and Publish.
What you type in the assistant.
"Intelligence" tab:
Follow the LinkedIn posts that mention "digital sovereignty" or "trusted cloud".
Show me my trends.
Explain the first trend.
"Publish" tab:
Draft a LinkedIn post for my Target "Mid-market CIOs" on the "trusted cloud" trend: a lessons-learned post, direct tone, no jargon.
Credits and limits.
- A watch run that reads LinkedIn costs 5 credits. The trend report costs 20 credits.
- A post draft costs 15 credits. A revision costs 15 credits.
- Publishing costs nothing. It really goes out on LinkedIn.
Available
7. Qualify new prospects every night
Situation. Example Agency wants its database to grow on its own, without running a search every day.
The problem. A manual search gives results once. You have to run it again, import, then have the prospects evaluated, every week.
What the platform does.
- Autopilot replays a saved search. Every night, it imports and evaluates up to N new profiles against a Target.
- The profiles come from a reserve built during the day. At night, Autopilot does not call LinkedIn.
- A campaign can add the prospects qualified for its Target every night with the "Automatically add qualified leads from the Target" setting. See Autopilot.
What you type in the assistant ("Search" tab):
Find IT directors of mid-sized retail companies in France, on LinkedIn.
Save this search and create a Target from it.
Arm Autopilot on my Target "Retail CIOs": 20 profiles per night. How many credits per night?
The assistant shows an approval card with the Target, the cap, the number of nights in the reserve and the maximum cost per night. Autopilot is armed only after you click "Approve".
Credits and limits.
- Each profile evaluated costs 2 credits. With 20 profiles per night, the maximum cost is 40 credits per night, or at most 1,200 credits over 30 nights.
- N ranges from 1 to 100. N is a number of profiles evaluated, not a number of qualified prospects. The number of qualified prospects depends on the Target and the search.
- Autopilot uses your plan's daily evaluation quota (100, 250 or 500 per day).
- One Autopilot per workspace.
Available
8. Reply to a prospect who replied
Situation. A prospect replies to your invitation: "Thanks, we are just starting a migration project. Do you have any lessons learned to share?"
The problem. You need to reply quickly, with the context: who this person is, which Target they match, what you have already written to them.
What the platform does.
- The Inbox shows the thread with the prospect's context: role, company, Target, score.
- The copilot summarizes the exchange and suggests a reply. You edit it if needed.
- Sending always requires your approval. See Inbox.
What you type in the assistant ("Inbox" tab, after choosing the thread):
Summarize this thread in a few sentences.
Suggest a reply that asks about the project timeline, without proposing a meeting yet.
Credits and limits.
- A reply suggestion costs 3 credits.
- Saved replies (reusable texts) cost nothing.
Available
9. Plan a series of posts
Situation. You want to publish three posts next week, on three topics linked to your offer.
The problem. Without a plan, posts are written at the last minute, or not at all.
What the platform does.
- The assistant proposes a plan: three topics and three time slots.
- You have each post drafted, you review it, then you schedule it on the "Publish" screen. See Publish.
What you type in the assistant ("Publish" tab):
Plan a series of 3 posts over the coming week.
Draft the first post of the plan, for my Target "Operations directors".
Revise my latest draft: make it shorter and the hook more direct.
Credits and limits.
- The plan costs 15 credits. It does not write the posts.
- Each draft costs 15 credits. Each revision costs 15 credits. For three posts drafted and revised once: 15 + 3 × 15 + 3 × 15 = 105 credits.
- Publishing costs nothing and really goes out on LinkedIn.
Available