Read this first · Prospecting · Campaigns
Prospecting on LinkedIn while limiting the risk of account restriction
The invitation, message and read limits the platform applies to each LinkedIn account, and how it spaces out actions.
5 min read
Practical articles on LinkedIn prospecting with the platform, written from the user guide.
Qualification
One Target per offer: score each prospect against what you sell
Why you should create one Target per offer, how the platform scores a prospect out of 10 against each Target, and what it costs.
4 min read
Qualification · Prospecting
Autopilot: qualify new prospects every night
How Autopilot imports and evaluates new profiles against a Target every night, and what a night costs in credits.
5 min read
Assistant
Run your prospecting by writing to the assistant: 10 requests that work
Ten requests to type into the assistant, what it does for each one, what it costs and when an approval card appears.
5 min read
Inbox
Revive dormant conversations with the night crawl and the Inbox copilot
How the nightly crawl finds dormant LinkedIn conversations that match your Targets, and how to follow up with the copilot.
4 min read
Content
From Intelligence to post: write about the topics your market follows
How a watch finds your market's trends on LinkedIn and in RSS feeds, and how to turn one into a LinkedIn post to review and schedule.
4 min read
Campaigns
Announce a webinar to your 1st-degree network without copy-pasted messages
How to set up a Network messaging campaign to announce a dated webinar, with one text per person, a follow-up and the right intake pace.
5 min read
Credits · Campaigns
What a campaign costs: a worked example in credits
The credit breakdown of a LinkedIn campaign: what is paid, what is free, and an example calculated with current prices.
4 min read
Campaigns
Choosing a campaign type: Acquisition, Network messaging, Warm-up, Follow-up
The four campaign types, the steps each one allows and how to choose based on the connection degree of the people you target.
4 min read
Inbox · Assistant
Reply faster with the copilot, saved replies and drafts to review
Three Inbox tools to reply to prospects: the AI copilot, saved replies and the queue of drafts to review.
4 min read
Prospecting
Sales Navigator or classic LinkedIn: what changes for search, quotas and InMail
What your LinkedIn account type changes: search, invitations, notes, profile reads and InMail, with the values applied.
4 min read
Prospecting · Content
Turn the people who reacted to a post into qualified prospects
Import the people who reacted to a LinkedIn post found by a watch, evaluate them against a Target, then contact them.
4 min read