What a campaign costs: a worked example in credits

This article shows how to calculate the cost of a campaign before you launch it. In Maya Reach, a campaign only costs credits for two actions: evaluating a person against a Target and drafting a text. Sending on LinkedIn costs no credits.

The credit and the prices that matter for a campaign

One credit is worth one euro cent. The cost of a paid action is shown before you launch it.

For a campaign, three prices are enough:

An action that fails is not charged.

What costs nothing

These actions cost no credits:

• creating a campaign, building the sequence and adding contacts;
• proposing step instructions with "Write with AI";
• visiting a profile and liking a post;
• sending an invitation without a note, a message or a follow-up.

A Visit or Like step contains no text. It therefore costs nothing, at any point.

Example: an Acquisition campaign on 100 people

Take a consulting firm that wants to connect with 100 operations directors outside its network (2nd degree). It builds an "Acquisition" campaign in three steps: profile visit, like on the latest post, then invitation with a short note. The figures below are an example, calculated with current prices.

Evaluation against the Target. The setting "Only admit leads qualified for the Target" is on by default. A person never evaluated for this Target is evaluated first. If none of the 100 has been evaluated: 100 × 2 = 200 credits. If they have already been evaluated, for example by the Autopilot, this item is 0.

Visit and like. 0 credits.

Invitation note. A drafted note costs 3 credits: 100 × 3 = 300 credits. An invitation without a note costs nothing.

Total. At most 200 + 300 = 500 credits, or 5 euros.

With a classic LinkedIn account, invitations with a note are turned off by default, because LinkedIn allows very few of them. In that case, invitations go out without a note and the "note" item is 0.

If you add a follow-up campaign

A "Follow-up" campaign sends a message to the people who accept the invitation. It has at most 3 steps. Each drafted message costs 3 credits per person who accepts.

The number of acceptances is not known in advance. So calculate the maximum: if all 100 people accepted, a thank-you message would cost 300 credits. The real cost is lower as soon as some people do not accept.

The items added by your choices

Some actions are optional. They only cost credits if you launch them.

• The rehearsal. It shows the texts that would go out, without sending anything. Each drafted text costs 3 credits. The screen shows the "Maximum cost" before launch. A text already drafted in a previous rehearsal is replayed for free. For example, a rehearsal of 20 people with one text step costs at most 60 credits.
• Regeneration. In the "To approve" queue, "Regenerate" has a new text drafted for 3 credits. Bulk regeneration shows the number of texts and the estimated cost before it starts.
• Preparing in advance. "Prepare the next sends" drafts the texts for the next sending day, at 3 credits per text. This is not an extra cost: the text is drafted once, earlier.

Compare with your plan's credits

Each plan includes credits: 2,000 once for Essai, 2,000 per month for Essentiel, 6,000 for Croissance and 15,000 for Équipe. The example above, at most 500 credits for the Acquisition campaign and 300 for the follow-up, fits within the included credits of an Essentiel plan.

The plan also sets a number of evaluations per day: 100 for Essai and Essentiel, 250 for Croissance, 500 for Équipe. Beyond that, evaluations wait in a queue and run on the following days.

In practice

To know the cost before you spend:

1. In "Add contacts", read the announced number and the cost of the evaluations before you click "Add (N)".
2. In the "Rehearsal" tab, read the "Maximum cost" before you click "Run the rehearsal".
3. After launch, follow the cost to date in the campaign's "Overview" tab.
4. In "My account", "Usage" tab, the "Usage history" lists each action that was charged credits, with the date.

With the assistant, "Command" tab:

Give me a costed plan before you act.

Find my CTO leads, qualify them against my Target and prepare a campaign.

Before a paid action on several prospects, the assistant shows a quote. A conversation with the assistant costs nothing in itself. The paid tools it calls cost the same price as from the screens.